December 10, 2003

I was reading an article in Newsweek the other day and it was all about figuring out what was going to be cool. As you can well imagine, lots of corporations, in particular ones with a reputation for being hip, have a huge interest in trying to spot and take advantage of trends. At some point, someone (I forget who), came up with the concept of Alpha Consumers: these are the people who set the trends, the people who decide what is cool. Of course, I guess what that means is that I must be like a Zeta Consumer.

Yes, I am not cool -- there, I said it. Of course, you shouldn't mourn me; the damage from my tragic unhipness has already run its course in my life. It's my children who must now bear the brunt of my lack of style. Having admitted my complete lack of anything resembling style, I think there is one thing I am an Alpha Consumer of: comedy. This is not to say that I am very funny -- clearly, long-time readers of this blog can attest to that fact. What I am saying is that I'm a leading indicator of humor. I was led to the combination of these two ideas by an article I saw on CNN.com about Monty Python.

In any case, having established all of this, we finally have enough information to draw the post to a conclusion: My kids are going to look like war-refugees from some country that no one has every heard of, but they'll have a mordant and trenchant sense of humor about all of it.

Carpe Diem Quam Minimum Credula Postero
Ross

Posted by direkobold at December 10, 2003 04:42 PM
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